24.03
2010

I just want to quickly suggest this web page with a collection of best Ads Ever Seen 19 Best Ads I Have Ever Seen.

15.03
2010

The overwhelming majority of US Internet users research online to find local products and services before proceed with the purchase.

The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.

See report at Local Shoppers Look Online First – eMarketer.

08.03
2010

Your company brochure is the face of your business and plays an important part in your small business marketing and PR campaign.

How to create a professional Brochure can be found at Guerrilla Marketing Tips for Small Businesses Group News

03.03
2010

Strong & Weak Dollars Defined in this article from Mint.com (What Does a Strong US Dollar Mean – Purchasing Power of US Dollar | MintLife Blog | Personal Finance News & Advice).

To not forget that during economic recession with weak dollars not only American goods are good deal for foreigners but also financial services like  pensions, insurance and general risk management products are not convenient in US currency.

27.01
2010

What Social Followers Want

Brand marketers want consumers to follow them to build buzz and engagement, but social media users are also interested in deeper engagement: the top motivation of social users is learning about specials and sales of those who friended or followed a brand online, supporting the results of earlier surveys. Users described as “max connectors”—those with at least 500 social connections—cared about new products and company culture. Twitter is mostly used in US for exclusive deals and offers.

Read more at What Social Followers Want – eMarketer.

24.01
2010

Getting Things Done (commonly abbreviated as GTD) is a method created by David Allen, and described in a book of the same name.

Good to have a look at  the methoology at Getting Things Done – Wikipedia, the free encyclopedia.

09.01
2010

behavioral economics—the study of how real people actually make choices, which draws on insights from both psychology and economics.

see “Prospect Theory: An Analysis of Decision under Risk”,  Daniel Kahneman, LL.D. ’04, of Princeton and Amos Tversky of Stanford.

via The Marketplace of Perceptions | Harvard Magazine Mar-Apr 2006.

08.01
2010

Tim Brown posted an interesting and inspiring article on Design concept:

“Design is an agent of change that enables us to understand complex changes and problems, and to turn them into something useful. Tackling today’s global challenges will require radical thinking, creative solutions and collaborative action.

Here is a set of principles identified by the Global Agenda Council on Design:

  • Transparent: Complex problems require simple, clear and honest solutions.
  • Inspiring
  • Transformational: Exceptional problems demand exceptional solutions that may be radical and even disruptive.
  • Participatory: Effective solutions will be collaborative, inclusive and developed with the people who will use them.
  • Contextual: No solution should be developed or delivered in isolation but should instead recognize the social, physical and information systems it is part of.
  • Sustainable: Every solution needs to be robust, responsible and designedwith regard to its long-term impact on the environment and society.”

via Some design principles » Design Thinking.

19.12
2009

Here are 3 tips to remember as you expand your reach through social media:Dont try to drag your customers to a new platform.  Find them where they are.Even if you dont join the conversation, be aware of what people are saying about your company on different social media platforms.If you do engage, let the customer be the spokesman: make videos, images, articles easily shareable.

via A New Source of Stress: Feelings of Social Media Inadequacy.

27.11
2009

In “Are You an In or an Out Leader? – Gill Corkindale – at HarvardBusiness.org, Gill hghlights two different kind of leaders:

In Leaders:

  • Focus on results and deliverables
  • Coach and support their people
  • Build team spirit
  • Offer expert knowledge or share experience
  • Monitor performance/quality control
  • Are present and available
  • Surface and deal with conflict

Out Leaders:

  • Get involved in cross-organisational initiatives
  • Build networks
  • Delegate extensively
  • Manage their profiles and visibility
  • Engage with peers inside and outside their companies
  • Look after their careers
  • Engage in organisational politics
  • Join committees
  • Attend or speak at industry conferences